TRQ · ترقVisual identityVersion 1.0 · 2026
Brandidentity
How TRQ looks, moves and speaks. One connected identity for an AI and automation agency.
ScrollThe idea
Less repetition. More possibility. Room for your next idea.
Contents
Eight chapters, each with the files you need.
Foundation
Strategy
TRQ helps teams build custom AI agents, assistants and automated workflows. The identity makes complex systems feel clear, connected and human.
Positioning
Smart automation. Clear direction.
The original Arabic mark, expressive Arabic lettering and a restrained lime accent create one recognisable system. From a strategy document to a product interface, clarity leads.
The promise
أتمتة ذكية لعلامات تنمو
SMART AUTOMATION
FOR GROWING BRANDS.
Use the tagline as written. In bilingual materials, pair the Arabic and English lines and give each one room.
Six principles
Everything we say comes back to these.
- 01ClarityMake the next step easy to understand.
- 02ConnectionShow how people, tools and workflows fit together.
- 03PurposeTie each application to a useful task.
- 04ProgressUse motion to explain a transition or a result.
- 05HumanitySpeak to teams, not only to technology.
- 06ConsistencyOne signature across presentations, products and communication.
Describe us accurately
- An AI and automation agency
- A bilingual identity, Arabic and English
- A practical approach to connected workflows
- A clear voice that helps teams take the next step
- A different logo for each service
- A collection of unrelated neon colours
- Promises of results without evidence
- Technology jargon that obscures the message
Expression
Logo
The supplied Arabic mark is the centre of the identity. Its connected baseline, circular form and four dots remain intact. Use the master files; never retype or stretch the mark.
Logo anatomy
Minimum size
Screen 120 px · Print 25 mm · Symbol 24 px / 10 mm
Clear space
Leave a margin of one quarter of the symbol width on every side. Turn on Clear space in the lab to see it.
Never do this
Hover over a card to see the correction.
NewAutomation solutionsExpression
Typography
Thmanyah Serif Display for Arabic, with its extended-letter feature. Satoshi for English. The same families as the TRQ website.
ترق
Connected
Smart automation for growing brands.
Click the specimen and type your own words.
Type scale
Smart automation for growing brands.
Less repetition. More possibility.
Connected by design.
We connect the tools and workflows your team uses, so there is more room for meaningful work.
TRQ / BRAND IDENTITY SYSTEM
Font files
Locally hosted webfonts from the TRQ website. Arabic: Regular, Medium, Bold and Black. English: Medium, Bold and Black.
Expression
Colour
Two colours define the canvas: TRQ black and TRQ white — signal lime directs attention, while soft grey gives the system structure.
Brand colours · Click to copy
Balance
Lead with white and black. Reserve lime for an action, a node or one deliberate field with black text. Grey supports lines and secondary surfaces.
Smart automation for growing brands.
Contrast checker
Background TextColour files
ASE swatches, CSS variables, JSON and an SVG palette. CMYK values in the tool are approximate conversions; approve the final print proof.
Expression
Imagery
Show connected ideas with clear diagrams, purposeful interfaces and simple rendered objects. The examples below are TRQ brand applications and original unbranded visuals from the website.
- 01A clear subjectOne object, workflow or message in each frame.
- 02Visible connectionsUse lines and nodes to make a process understandable.
- 03Restrained colourBlack, white, grey and one lime focus.
- 04Honest examplesLabel concepts and verify any business-result claim.
Image library
01 / 07
libraryZIP · 631 KB
Use
- Purposeful interface and workflow diagrams
- Clean, neutral 3D objects
- Real project material with permission
- Plenty of space around the main message
Avoid
- Unrelated client or third-party identities
- Unverified metrics and testimonials
- Decorative circuitry with no meaning
- Filters that alter the signature lime
Expression
Visual
language
A line connects. A node signals. The curve of the original mark balances a precise digital grid. Keep the system open, readable and connected, with rounded surfaces drawn from the website.
- 01Connected linesUse one clear route between meaningful points.
- 02One signalLime identifies the action or the focal node.
- 03Soft surfacesSmall control radii, generous curves on large surfaces.
- 04Expressive ArabicUse the official ss01 feature without stretching glyphs.
- 05Open spaceGive the mark and the message enough breathing room.
- 06Purposeful motionTrace a connection, reveal a step, then settle. Respect reduced motion.
CONNECTED
BY DESIGN.
The original TRQ mark, enlarged and outlined. Never stretch its proportions.
Motion
The original mark traces into view, fills in white, then the marketing name and divider settle beside it. The main website uses the same reveal and upward page wipe.
cubic-bezier(.16, 1, .3, 1)
Applications
Voice
TRQ speaks clearly about useful work. Name the task, explain the next step and describe the value without exaggeration. Arabic and English share the same direct, human tone.
- Clear
- Human
- Practical
- Confident
- Connected
- Honest
Explain the task before naming the technology.
Say this — not that
Smart automation for growing brands.
Let’s map the tasks your team repeats, then identify where automation can help.
Your workflow is ready to review. Check each step before you publish.
LESS REPETITION. MORE POSSIBILITY.
Resources
Downloads
TRQ files ready for use: vector logos, original webfonts, colours and brand applications. The supplied source remains the reference for the original mark.
- 01Logo suite6 arrangements · SVG PNG PDFZIP · 1.3 MB
- 02Brand fontsThmanyah Serif Display · SatoshiZIP · 383 KB
- 03Colour paletteASE · CSS · JSON · SVGZIP · 11 KB
- 04Brand applicationsWebsite assets and brand conceptsZIP · 631 KB
- 05Identity sourceOriginal mark and type provenanceZIP · 204 KB
- 06Design tokensColour, type, geometry and motionJSON · 1 KB
- 07Stationery templatesLetter and cards · SVG PNGZIP · 36 KB
- 08Social templatesPoster · Post · InterfaceZIP · 212 KB
- 09Interface iconsSVG · SpriteSVG · 1 KB
