seloo
A calmer shopping journey for a carefully selected skincare catalogue.
A live Salla storefront that brings skincare categories, specialist brands, curated products and local delivery information into one Arabic-first shopping experience.
- Industry
- Skincare & beauty retail
- Our role
- Live Salla storefront
- Project focus
- Organise the catalogue
01 / THE CHALLENGE
Skincare shoppers may arrive with a product, a brand or a step in their routine in mind. The storefront needs to support all three starting points while keeping price, availability and delivery information close to the buying decision.
02 / HOW WE DID IT
Organise the catalogue
Connect category, brand and curated-product browsing so the same catalogue can serve different shopping intents.
Clarify the buying decision
Keep product imagery, prices, stock actions and delivery context visible at the points where shoppers compare options.
Work within Salla
Bring the visual storefront together with the platform’s existing commerce components and account/cart routes.
03 / WHAT WE DELIVERED
- Live Salla storefront
- Skincare category and brand navigation
- Curated product and offer displays
- Price, stock and shopping actions
- Riyadh delivery information
- Arabic and English storefront access
What came together
A connected skincare storefront that links discovery, product choice and practical purchase information within Salla.
04 / INSIDE THE EXPERIENCE
A clear skincare entrance
The opening message, “Your care, at your door”, introduces the store before directing visitors into product discovery. Warm backgrounds and a vivid brand accent distinguish merchandising from the navigation layer.
Shop by routine or category
Serums, cleansers, moisturisers, sunscreens, facial mists and deodorants provide direct category entry points. Search, brand navigation and product links offer alternative routes for visitors who already know what they want.
Curated product cards
Featured products place product photography, brand, price and promotional pricing together. Availability is reflected in the action: add an available item, or request a stock notification where offered.
A home for specialist brands
The brand directory includes names such as Dermedic, Mesoestetic, Replenix, Maruderm, Novexpert and Sesderma. A visual brand grid turns the catalogue into recognisable entry points.
Delivery made visible
Riyadh delivery messaging and a cut-off countdown give local shoppers context before checkout. These are store-provided delivery messages, presented alongside the shopping experience rather than buried in a policy page.
The Salla shopping ecosystem
The live storefront uses Salla’s theme and commerce components. Customer account, favourites and cart entry points sit alongside a payment-method strip and a WhatsApp route for custom requests.
05 / A CLOSER LOOK
Real screens from the project. Open any image to inspect it.
Explore the project in its own world.
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