Wasla
From lead discovery to a clear next step.
We built Wasla’s lead-generation and CRM experience around one connected workflow: discover prospects, review their relevance, organise their information and manage follow-up.
- Industry
- Lead generation & sales
- Our role
- Product interface & CRM workflows
- Project focus
- Discover · Qualify · Follow up
01 / THE CHALLENGE
Finding prospects is only the beginning. Teams also need a clear way to review company information, understand why a lead is relevant and keep track of what happens next.
02 / HOW WE DID IT
Bring discovery into one workspace
We designed a search-led experience with searchable lead lists and structured company profiles. The interface brings prospect information into a consistent format so teams can review it in context.
Give qualification a clear place
We surfaced lead status, fit and qualification information alongside company research. This helps users assess the information available before deciding which prospects to pursue.
Keep the next action visible
We connected discovery with CRM organisation, lead details, filtering and data export. Arabic and English interfaces make the same workflow accessible in either language.
03 / WHAT WE DELIVERED
- Lead-discovery workspace
- Structured company and lead profiles
- Qualification and research views
- CRM organisation and lead status
- Search, filters and data export
- Arabic and English product interface
What came together
A connected product experience that gives prospect discovery, qualification and follow-up a shared workspace.
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